Team 12 “RUSA”

Egor Nefedov

Alexander Safronov

Javon Elam


Gustave Fritzgi


The enormous spread of web services, which satisfy people’s demands online, has developed a contest between the market’s competitors: the winner is the one who manages to attract the customer and make him buy the firm’s product.

In this project we’re going to show, how different web instruments can help a firm to increase the customer's’ interest to its product and increase its profit.


Imagine that we are the owners of a school, which tries to grab customers’ attention to its courses of English language.


This is how our regular contestant’s web page look like. Although it gives the customer all the necessary information, it is neither informative nor interesting for the customer.

We have analyzed the contestants’ mistakes and tried to develop a concept of a web page, which would attract the customers in a better way.

This is how it looks like:



First of all, the design of our website, especially of its top part, is quite simple, although it’s a powerful resource of necessary information a customer’s looking for.


Using a ‘landing page’ structure is very useful for the firm. After holding his attention at the description on top of the page, the client is already welcome to leave his contact data for the firm to contact him.


Providing different kinds of special offers, discounts and gifts stimulates a person to choose the product. Desire of paying less or even nothing


is one of human character’s peculiarity.



Giving reasons for the customer to use the service in a friendly way helps him to make the final decision.


Finally, integration with different social networks makes the communication between the firm and the customer easier and more convenient.


Project Info

The “Digital Entrepreneurship project is part of the US-Russia Peer-to-Peer Dialogue Program. Its aim is to stimulate communication and collaboration between US and Russian secondary school students. >>

Latest Activities

US-RUSSIAN Digital Entrepreneruship Project - why it was important

Tatiana Shilova, the Russian teacher: "All the activities represented in this project were an example of “how it is better to do” in Entrepreneurship education. The students not only acquired knowledge of the subject, learnt how to work in teams to discuss and overcome the problems, but also got to know a lot about another culture and style of life. Thank you for the opportunity to take part in such useful project."

What US-Russian teams think about their participation in the Digital Entrepreneurship Project.

Winners of the Digital Entrepreneurship project explored the famous centres of technology and innovation in the Silicon Valley.

US and Russian participants of the winning teams of the Digital Entrepreneurship project and their teachers met face-to-face in San Francisco and spent unforgettable days exploring centres of technology and innovations in the Silicon Valley.  This experience offered students an opportunity to deepen their understanding of the importance of the digital and entrepreneurial competencies for their future successful careers.  Members of the winning teams share impressions of visiting San Francisco and Silicon Valley and meeting their peers.

The Russian participants of the Digital Enterpreneurship Project celebrated their achievements meeting HPE volunteers - mentors, lecturers and panel of judges who supported their work on innovative projects.

The meeting at the HPE office in Moscow started with virtual communication with Alexander Mikoyan, General Manager of HPE Russia followed by teams' presentatiuons of their projects and celebtration with HPE volunteers.



Plan and Design Own Internet Resource - Lecture by Eugene Kopyshev, HPE



From the Trenches: Agile Software Development Team - Lecture by Nikolay Martynov, HPE



Plan and design own internet resource 2nd lecture - Lecture by Eugene Kopyshev, HPE



How to test web applications - Lecture by Taisiya Rybak, HPE



Plan and design own internet resource 3rd lecture - Lecture by Eugene Kopyshev, HPE



From the trenches: agile software development team 2nd lecture - Lecture by Nikolay Martynov, HPE



New style of Business enabled by IT - Lecture by Ilya Soloviev, HPE



Teams online

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